Brand identity and graphic design are a huge part of our lives, whether we like it or not. But what is brand identity and graphic design all about? And what are you in for when you hire a designer? The aim of this site is to help you, as a design industry outsider, get a better understanding of design and brand identity, not only in terms of what makes a good end product, but also what constitutes good business practices when dealing with individual designers and design firms.
Articles on this site will centre on corporate and brand identity issues, client/designer working relationships, success stories and failures as well as some case studies.
The hope is that this site will become something of a reference for business owners and designers alike, providing valuable information and advice.
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